Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval, Band 37) : Wang, Jun, Zhang, Weinan, Yuan, Shuai: Amazon.de: Bücher
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PDF] A survey on real time bidding advertising | Semantic Scholar
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PDF] Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting | Semantic Scholar
Ad Tech Simplified : What is Real Time Bidding, (RTB)? | by GreedyGame | Medium